A Guide to Data-Driven Employer Branding

A Guide to Data-Driven Employer Branding For a long time, the world of employer branding was all about intangibles. Actually presenting the results of your employer brand work was hard to do.   Thats where data comes in. Making the intangibles; tangible. Data is becoming a popular commodity to businesses of all sizes because it helps them make more informed decisions and better understand their customers. And that same logic can be applied to employees. Were starting to see more and more employer brand/HR practitioners around the world use different avenues of data analytics to better understand their culture. The way we use data at Link HUmans is to approach it internally and externally. This is how we do it: 1. Collect data internally Start by carrying out surveys, focus groups and other forms of qualitative research internally that youve decided will be important conversation starters. Speak to employees of all kinds of levels and roles to gain an understanding of what your ideal type of candidate is. And you get this information by conducting researching on your people and building enough data to make informed decisions about your hiring needs and what your target talent might be. Once you have formed a concreted perception of employer brand internally, wed recommend examining what the perception of your employer brand is like externally. 2. Collect data externally What people say to you face-to-face might not always be the accurate truth. And there could be many reasons for this. Therefore many people turn to places like Glassdoor, Fairygodboss Twitter to voice their opinion on your companys employer brand. And thats why at Link Humans, weve designed the Employer Brand Index to look at all publicly available data online to gain a better understanding of the external perception of your employer brand. As we find that people working in this space, HR or Employer Brand managers, will have a grip on their employer brand internally, but not externally. Once youve collected data both internally and externally, then youll be able to make far more informed decisions as the  decision are backed up by a multiplicity  of data points. Now, youre ready to start your analysis. 3. Analyze the data Once youve collected all this pretty data, there are a few ways you can begin to analyze what it all means for your employers. The initial premise you have to take when looking at all this fancy data is to take both a qualitative and quantitative approach. Data that can be measured and data that cant be measured. At Link Humans weve designed the 16 Employer Brand Attributes to help categorize and analyze every vital aspect of your employer brand. Looking at area slike Benefits Perks, Career Advancement and Diversity Inclusion. That covers the qualitative part. But we also quantify these results and measure how things are moving over time using our proprietary methodology. But this might not work for you. Analyzing the data can fit the needs of your business. For example, when working with a top FMCG company, we analyzed the data formulated by the Employer Brand Index to understand what people are saying about their four core employer value proposition pillars. These encompass what it means to work for the company and what ultimately makes them attractive as an employer. And based on what the data points to and what score they eventually end up with, we were able to understand if these pillars worked for the company or not. 4. Measure the data The good thing about data is that never stops. People are continually speaking about your business, at work or outside of it. The conversation never ends, and therefore evaluating and reassessing your employer brand on a regular basis is always good. But you dont have to do it yourself. There are plenty of measurement tools out there, such as the Net Promoter Score, which looks at how likely employees are to recommend this company which is integral to understanding and measuring your employee experience. Or as mentioned before, the Employer Brand Index, which measures and scores your employer brand based on what people say online/externally. A new AI-based tool, Glint, is showing much promise as a continual feedback tool that asks employees for feedback on essential and relevant company matters. If you want a few more tips, check out 3 Ways to Measure Your Employer Brand by our friends at Indeed. Theres plenty more out there, and plenty more to come as measuring employer brand becomes more and more realistic to employer brand and recruitment professionals. And its all thanks to the wonderful world of data.

Instead of feeling lost, look at life differently

Instead of feeling lost, look at life differently Are you worried that you have no idea what youre doing with your life? A lot of how you feel about yourself stems from how you look at the world. For example, instead of worrying that you are not on a track, consider that the tracks are not viable. Its a hard mental shift that might require some tricks. Heres one to try: You can draw things more accurately if you turn them upside down before you put the pen to paper. Artist (and my aunt) Judith Roston Freilich says, Thats an old trick. Also, people often suggest that when you are drawing and youre stuck you turn your page upside down. The work world corollary to that might be to take a closer look at the people who pull their whole life together by age 24. In fact, they are the exception to the rule, and they are probably not that innovative. Wayne Osgood, professor of sociology at the University of Pennsylvania, told me these people are fast starters, and he says that they are only about 12% of the population. This group typically does not finish college and appears to have conventional personalities and expectations. Before turning yourself into a pretzel to fit someone elses mold. Try turning the world upside down and then take another look at yourself.

Turning point

Turning point When the kids and I arrived at the farm the day of the wedding, I got out of the car and the farmer said, Youre wearing black? My son went to the hen house to collect eggs. The farm cats love eating raw eggs, but on a farm, you only feed the cats scraps. My son saw a chance for an exception. He said to the farmer, Since its your wedding day, can we give the cats an egg to celebrate? We dressed the boys. My son said, People dont dress up on farms. I said, They do for weddings. And then I tucked his shirt in for the twenty-sixth time. The four of us were more than half of the guests at the wedding. My youngest son said: Where is everyone? I said, The important thing is that I have the three people here who I love the most. And he said, Who? When the boys noticed the free-form nature of the ceremony, they spontaneously added their own touch: A lively rendition of the Shma and a tear-jerker rendition of You are My Sunshine. Then the boys gave us the rings. The after-party was kisses, a rope swing, and mattresses left over from moving out the farmers stuff to make room for all of us. It took only twenty minutes for the farmer to lose his wedding ring. But it seemed okay: I love this picture because one thing I love about him is that hes always looking for something. And I think I am that way, too.

Common Typos Spell Check Wont Catch Easy AutoCorrect [VIDEO]

Common Typos Spell Check Wont Catch â€" Easy AutoCorrect [VIDEO] Do you know that over 600,000 people use the word “manger” on their LinkedIn profiles? M-A-N-G-E-R, not manager. This is just one of many common typos that spell check wont catch.  (Note: this post was written in 2018 and updated in 2019. The problem is getting worse!)Project  Manger  or Project Manager?Over 48,000 (as of 2019) of those poor souls are Project Mangers, I mean Managers, who have misspelled Manager as Manger:The rest? Most likely other people who hold or have held a Manager title.Common Typos Spell Check Wont CatchThese are the three most common word pair errors I see on job seekers resumes, LinkedIn profiles, and cover and thank you letters:Manager/Manger is a word pair that Microsoft Words and LinkedIns Spell/Grammar Check  features dont always catch.The Piqued/Peaked error has shown up in cover letters on almost every search Ive done. More in this post: Why Writing You Peaked My Interest Might Lose You Interviews.Fazed/Phased errors show up in cover and thank you letters. More in this post: Do You Confuse Faze and Phase?Customize Words AutoCorrect Feature to Fix Your Most Common TyposI mistype Manager as  Manger every day. Its who I am.I used to be hyper-vigilant about catching that error, but not anymore â€" because I customized AutoCorrect to do it for me. I havent seen it since.If you make repeat errors that Spell Check doesnt catch, you can personalize AutoCorrect to fix them for you.Its Easy to Customize Microsoft Word AutoCorrectDid you know that? Easy, not hard.Here’s a quick tutorial on customizing Microsoft Words AutoCorrect function.  Common Typos Spell Check Does CatchThe word (sic) Cheif appears on 55,557 LinkedIn profiles.LinkedIn tells you its wrong when you type it. I just tested it.Imagine your title reading Cheif Financial Officer. Inspires confidence, doesnt it? No. As in, If they transpose letters, do they transpose numbers too?You can customize AutoCorrect to fix errors that Spell Check shows you. If you frequently mis type a word, program your little AutoCorrect friend to take care of it.If you take a minute after you complete a draft to consider the typos you made and plug the fixes into AutoCorrect, youll be a better, faster writer in no time.Dont Rely on LinkedInMicrosoft Word has better Spell/Grammar Check features than LinkedIn. Because of this, write your LinkedIn profile in Word. Then copy and paste it into LinkedIn.Wouldnt it be nice if Microsoft integrated Word into LinkedIn? That would be more useful than Words Resume Assistant feature (more on that here).Do You Know Someone Who Has Typos on  Their Resume or LinkedIn Profile?Look for friends in your first-level connections who have Cheif (seven for me) and Manger (592 for me) titles on their profiles.If you find any, and you know their egos can survive a little ding, let them know.How to Tell Someone About a Mistake on Their Resume or LinkedIn ProfileHere are some useful ideas for how to reach out:Do it privately.Keep it light, kind, an d respectful. I think theres a typo in your current job title.Stick to personal and work friends. You dont know how a stranger will react.Remember, if you noticed the error, then others have too.Profile errors  are the LinkedIn equivalent of  spinach in your teeth â€" or much worse.They do get noticed and some people, especially recruiters and hiring managers, do not ignore them.People lose interviews and job offers because of resume and profile errors.(Thanks to Jenny Clark, Janet Efere, Kelly Elmer, Christine Hanks, Wendy Schoen, Brynne Tillman, and Chris Varley for the ideas, and John Curran for the link, in this section.)What Do You Think?Would you want someone to let you know about an error on your resume or LinkedIn profile? Like a misspelled word?Or pointing out that you used affect when effect would have been a better choice. Its another common resume error. More here.Let’s Connect on LinkedInPlease don’t hesitate to invite me to connect on LinkedIn  here. The more I kno w about my readers, the better I can make my blog.Image: kegfireUpdated December 2019 2018 2019, Donna Svei. All rights reserved.Donna SveiDonna Svei, an executive resume writer and former C-level executive, retained search consultant, and CPA, writes all of AvidCareerists posts. She has written for and been quoted by leading business, general, and career media outlets, including Forbes, Mashable, Fast Company, Entrepreneur, Business Insider, Lifehacker, Ask.com, Social Media Today, IT World, SmartBrief, Payscale, Business News Daily, and the Muse. Let her background and experience inform your job search strategy and decision making.Learn more about Donnas executive resume writing service or email Donna for more information. Resumes â€" Common Errors (7 Posts)

8 Amazingly Simple Things I did to Make President - CareerMetis.com

8 Amazingly Simple Things I did to Make President Source â€" Pixabay.comYou successfully navigated yourself through school. You mastered the art of getting by the recruiter-gatekeeper to tell your story and convince someone that you were worthy of employment; that you could add value to their organization over the long run.You landed the job you were after. Congratulations. You’re in.But recognize that you are entering a new era of your life and career; a period where success and fulfillment depends not on what got you to this point, but on acquiring new skills and competencies necessary to get you where you want to go.evalYour past achievements are irrelevant to your future success; they may have influenced you getting through the door, but they guarantee nothing in terms of what happens from here on in.Your past including your education is merely table stakes to play the career game; you need good credentials to play the game, but you won’t win unless you build on them and become a different person.I took these actions to move from a systems analyst entry position to president.1. Be an expert on what strategy the organization has; what challenges it faces over the next five years or so.Your opinion on any matter is a function of whether or not people believe you and trust your judgment.This takes time but be diligent and patient and watch your internal currency grow.2. Establish an internal network of individuals There are those viewed as movers and shakers in your organization, and with their help you can be recognized as a member of the “young and restless”.3. Look for opportunities to go beyond your current job responsibilitiesNail your current job and be seen as someone who is looking for more and who wants to make a difference in moving the organization to the next level.evalAnd don’t ask permission; empower yourself and just do it.4. Look at everything you do from a “BE DiFFERENT” lensI speak of this constantly because it is so critical in terms of how one is perceived. You must stand-out from others not fit into the herd. “How can I do this differently?” should be the question that drives your action.Be contrarian. Do the opposite to what others are doing. Find a new box to play in.5. Accept any personal recognition you get with grace and humilityPass it on to your colleagues who were with you in whatever journey is attracting the attention.evalGive them the plaudits as team heroes.6. Read. Read. ReadYou need to be avoracious consumer of what thought leaders are sayingand learn from them.My most impressive mentors were authors who guided me and who enabled me to apply new thinking to business problems we were encountering.7. Hone your communications skills and make it an integral part of who you areIt’s one thing to think differently, but if you can’t effectively communicate your thoughtsto others and hook them with your passion, nothing happens and your brave idea dies.8. Declare your loyalty to the organization through both word and deedThis is a challeng e for many of you who will view your first job as one of many and who don’t plan on working for any one organization forever. My advice to you is this: be loyal to the organization while you are with them; do everything to get “loyal” integral to your young brand.Get recognized as someone who doesn’t have their eyes constantly on the next personal career horizon.Be comfortable with the notion that IF better opportunities present themselves, fine, but don’t spend every day looking for the greener pasture. Others will see you for what you are and you will not move ahead.These 8 actions are basic stuff, but then success is all about “pounding on the basics”.

4 Steps You Need To Take To Get The Job You Really Wanted - CareerEnlightenment.com

3. Freelance for experience.If your current job isn’t in your ideal industry, the biggest hurdle to transitioning into a new field can be a lack of experience. You could have all the skills in the world, but if you can’t prove that you know how to apply them in a specific setting, employers may be hesitant to hire you.One of the best and easiest ways to gain experience before moving into your desired career field is to freelance. According to a 2015 survey by Freelancers Union Upwork, 34 percent of American workers have freelanced in the past year. Additionally, 14.1 million freelancers are “diversified workers,” or people who have a day job while picking up freelance gigs that require a different skill set.This allows workers to continue making a regular income with a traditional employer, while experiencing the freedom to choose freelancing jobs that are right for them as a way to gain marketable job experience.If you’re unsure of your ability to succeed as a freelance r, start out small or find a more experienced freelance partner. This will build your confidence for bigger, more involved jobs. Once you’ve created a solid portfolio of your freelancing experiences, you’ll be ready to apply for a more permanent position.4. Know what a good cultural fit looks like.When it comes to finding a company that will be a good long-term fit for you and your career goals, you have to consider the company culture. This means more than evaluating whether employees bike to work, go out to lunches and happy hours, and participate in office yoga sessions.Rather, focus on the core values of the company and whether theyre actually emphasized in day-to-day operations. In particular, ask how decisions get made. Is the process centralized? Is it consensus-driven? Do people make these decisions largely via phone or chat or in large in-person meetings?A 2015 LinkedIn survey revealed that, when changing jobs, 49 percent of professionals said a big challenge was not kn owing what it would be like to work at the new company. A position might seem perfect for you, but if the company’s culture doesn’t mesh well with your personality or way of working, it’ll lower the chances that you’ll be satisfied or successful.Make a list of things that are necessary for your career success and happiness. Would you rather work in a large or small office? How closely would you like to work with your co-workers? What type of support would you like to receive in regards to your career goals?Once you know what type of company culture you’d be able to thrive in, you can incorporate those criteria into your job search. You’ll then be able to find a job, company, and career path that will lead to the job you’ve always wanted.What other steps should young professionals go through to help get them on the right path to achieving all their career goals?

How To Avoid Resume Buzzwords

How To Avoid Resume Buzzwords Do you know what buzzword makes me think of? Big bugs with wings that beat so fast the individual sounds blur together. In a resume, buzzwords are words used so often the reader stops seeing you as an individual. It can be tricky, though, because you have to figure out whats been overused to that point of overkill (i.e. detail-oriented, or responsible for just DONT DO IT). Buzzwords vs Keywords Keywords are essential in your resume because they are the phrases or individual words the screening system is looking for. There is a lot of quality information on keywords  and how to use them on this blog and on other career blogs. Basically, a keyword is the information the searcher is hoping to find. If an employer wants to hire someone who knows Microsoft Office and can come in to start work without training, they are looking for Microsoft Office on your resume. If you have the skill they are looking for, say so. Tell them how well you know it, too. Uses Microsoft Office daily implies competency. Every time you submit your resume, it should be checked for keywords that were used in the job description, keywords that are unique to you. Are you an expert at turning around failing companies? Turnaround Agent might be a good term to use for yourself. Thats not overkill, thats demonstrating you fit their qualificationsand are an expert at it. Buzzwords are different. Buzzwords are empty adjectives that have lost their meaning or never were clear in the first place. These words dont have a clear definition for each person. They are more like opinions. Here are a few buzzwords as an example: energetic confident creative team player detail-oriented Theres nothing wrong with being an energetic, confident, creative, and detail-oriented team player, but you arent saying anything that hundreds of other people say on their resumes, too. Bzzzzzzzzzzzzzzzzzzzz.it all blurs together. Be Better Than Buzzwords Take the empty buzzword and fill it with facts. You are creative? State the facts that demonstrate that creativity, like worked on development team to create promotional campaigns resulting in 45% increase of sales. You just hit creative and team player with the same detail. The more concrete your resume is, with facts and results that are measurable, the less meaningless buzz it has.